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Objective
To launch a complete brand and marketing experience for SheConnect in preparation for their flagship Ramadan Festive 2025 event. The objective was to develop a professional brand presence, increase event visibility, and streamline ticketing and vendor management—while building long-term digital infrastructure to support growth.
Strategy
Logo Design & Branding
Designed a memorable, modern logo and brand identity that reflects SheConnect’s mission of community, celebration, and female empowerment.
Social Media Management
Developed and executed an organic content strategy focused on building excitement around the Ramadan Festive 2025 event, vendor promotions, and behind-the-scenes engagement.
Paid Advertising
Ran targeted campaigns on Meta (Facebook/Instagram), TikTok, and Google Ads to drive traffic, ticket sales, and vendor sign-ups, with specific retargeting and location-based optimization.
Videography & Photography
Captured pre-event promotional content, vendor teasers, and brand storytelling visuals to build excitement and share across platforms.
Marketing Materials Design
Created a full suite of branded materials for the event including business cards, postcards, large backdrop banners, QR-coded tablecloths, and signage to ensure strong visual branding throughout the venue.
Website Design & Development
Built a responsive, modern website with full event info, online ticket purchasing, seating assignments, and vendor display areas. Included a custom-built Laravel admin dashboard for event organizers to manage ticketing, vendors, and analytics.
Advanced SEO
Implemented technical SEO and optimized content to improve discoverability for event-related searches and long-term organic growth.
Results
The Ramadan Festive 2025 event saw strong attendance and engagement both online and on-site. The ad campaigns achieved excellent reach and conversions, while the professional brand presence helped SheConnect gain credibility with vendors, sponsors, and attendees. The custom dashboard streamlined backend operations, and the new SEO-optimized website set the stage for continued growth in future events and community-driven initiatives.
Services included in this project
Logo Design & Brand Identity
Created a modern, meaningful logo and complete visual identity to reflect the spirit of community and professionalism behind the SheConnect platform.
Social Media Management
Planned and managed content across Instagram and Facebook to build hype for the Ramadan Festive 2025 event and highlight vendors, giveaways, and schedule updates.
Paid Ad Campaigns
Launched multi-channel paid campaigns on Meta, Google Ads, and TikTok focused on driving online ticket sales and vendor registration.
Videography & Photography
Produced and edited branded media content for pre-event promotions, including short videos, vendor features, and teaser reels.
Event Marketing Materials
Designed physical materials such as business cards, postcards, large event banners, QR-enabled tablecloths, and signage to enhance branding across the venue.
Web Design & Development
Built a full-featured website with mobile responsiveness, online ticket sales, seating maps, and vendor showcase—all powered by a custom Laravel dashboard for backend management.
Custom Laravel Dashboard
Developed a secure, scalable backend for ticket management, vendor profiles, event settings, and real-time reporting.
Advanced SEO Implementation
Applied advanced SEO practices to improve SheConnect’s search engine visibility for keywords related to events, vendors, and community networking.
