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Objective
To develop and execute a comprehensive marketing plan for the soccer season, focusing on driving registrations, increasing brand visibility, and enhancing the academy's professional presence.
Strategy
Marketing Plan
- Created a detailed marketing plan, outlining key milestones and campaigns to maximize outreach and drive registrations.
Social Media Management
- Managed all social media platforms, ensuring consistent, engaging, and branded content.
- Executed a pre-season social media marketing campaign targeting new registrations, using platform-specific strategies to reach local families and soccer enthusiasts.
Google Ads Campaign
- Designed and managed Google Ads campaigns with a targeted approach to increase awareness and secure new registrations for the upcoming season.
Graphic Design & Marketing Materials
- Designed professional marketing materials to support the academy's branding and events, including:
- Banners for promotional use.
- Conference table runners with branded visuals for a polished appearance.
- Backdrops for season portraits, providing a professional touch to team and individual photos.
Results
The marketing efforts led to increased registration numbers, improved brand visibility, and an elevated professional image for Mississauga Soccer Academy. The cohesive strategy ensured alignment across digital platforms and in-person promotional events.
Services included in this project
Marketing Plan Development
Comprehensive planning for seasonal campaigns.
Social Media Management
Consistent engagement across platforms.
Social Media Marketing
Pre-season campaigns targeting registration growth.
Google Ads Campaigns
Targeted ads driving awareness and sign-ups.
Graphic Design
Banners, table runners, and backdrops
