To establish and develop a strong brand identity for Znoud Al-Hamdani from its opening, increasing local awareness and driving foot traffic to its two physical locations. The goal was to create a compelling customer experience that reflects the brand's heritage, attracting both new and returning customers to the stores.

Comprehensive Digital Marketing: Managed all digital and in-store marketing efforts since the brand’s launch in 2020, ensuring cohesive and targeted messaging across all platforms.

Branding: Developed a memorable and authentic brand identity that resonates with local customers and reflects the tradition of Middle Eastern sweets.

Social Media Management: Launched and managed targeted campaigns on Facebook and Instagram, focusing on engaging the community and increasing awareness of the physical store locations.

SEO Implementation: Optimized the brand’s online presence to boost local search rankings, ensuring that Znoud Al-Hamdani appears prominently in searches for Middle Eastern sweets and related products in the area.

Paid Campaigns: Ran highly targeted ads aimed at local customers to drive foot traffic to the stores, especially during key periods such as holidays and special promotions.

Photography & Videography: Created visually engaging content to highlight the shop’s atmosphere and product offerings, used across social media and in-store marketing materials.

Marketing Materials & Product Packaging: Designed attractive, branded packaging and promotional materials that enhanced the in-store experience and helped reinforce the brand's image.

Through a focused digital marketing strategy, Znoud Al-Hamdani experienced a significant increase in foot traffic to both physical locations. The brand’s social media presence grew steadily, engaging a broader local audience and solidifying the shop’s reputation as a top destination for traditional Middle Eastern sweets. The well-executed branding and marketing materials have helped build strong customer loyalty and positioned Znoud Al-Hamdani as a beloved part of the community.