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Objective
To scale Heba Boutique’s online performance by enhancing the customer journey from first click to repeat purchase. This included analyzing store performance, redesigning key website elements, and executing a full-funnel digital strategy combining paid ads, email marketing, SEO, and visual storytelling to increase sales and strengthen brand loyalty.
Strategy
Store Performance Analysis
Conducted a deep analysis of user behavior and sales performance to identify friction points and guide strategic improvements.
Homepage Redesign
Applied modern e-commerce UX/UI principles to rebuild the homepage with a clean layout, intuitive navigation, and clear calls to action.
Search Engine Optimization
Optimized product pages, collections, and site structure for high-ranking keywords related to modest fashion and hijabs, improving discoverability in key markets.
Paid Advertising Campaigns
Created and launched targeted ad campaigns on Meta (Facebook/Instagram), TikTok, and Google, optimized for sales conversion and seasonal promotions.
Email Marketing
Designed and deployed automated email flows for cart recovery, new arrivals, and exclusive offers. Campaigns were tailored to drive repeat purchases and increase customer lifetime value.
Social Media & Print Marketing
Developed branded assets for digital promotions and in-store flyers to create a seamless brand experience across touchpoints.
Commercial Videography
Captured professional video content at pop-up shops to boost brand awareness and deliver high-performing visual content for campaigns.
Results
The integrated strategy delivered strong results across all key metrics:
- Online store sessions increased significantly post-redesign.
- Email open and click-through rates consistently outperformed industry benchmarks.
- Paid ad campaigns drove measurable ROAS with spikes during event periods.
- SEO rankings improved for target keywords across Canada.
- Video content boosted engagement on Instagram and TikTok, generating strong reach and shares.
- Overall, Heba Boutique built a loyal, repeat customer base and reinforced its position as a top modest fashion brand in the market.
Services included in this project
Store Performance Analysis
Analyzed store analytics to uncover key areas for user experience, conversion, and content optimization.
UI/UX
Re-designed the homepage for improved user flow, product visibility, and engagement, following e-commerce best practices.
SEO Optimization
Implemented technical and on-page SEO strategies to boost organic search visibility and keyword rankings.
Paid Ad Campaigns
Ran high-converting ad campaigns on Meta, TikTok, and Google Ads, optimized for sales, traffic, and retargeting.
Email Marketing
Planned and executed automated flows and promotional email campaigns to increase retention, engagement, and sales.
Social Media Content Creation
Produced branded content and event visuals to promote campaigns, products, and pop-up events across platforms.
Commercial Videography
Captured and edited high-quality videos to showcase events, product launches, and brand storytelling across digital channels.
Print Design
Designed flyers, business cards, and other print materials to support pop-up shops, sales events, and branding consistency.
Brand Consistency
Delivered a fully aligned brand experience across digital, print, and video touchpoints to build customer trust and recognition.
